The report said that Google was planning to “invest less in developing its Google Assistant voice-assisted search for cars and for devices not made by Google, including TVs, headphones, smart-home speakers, smart glasses and smartwatches that use Google’s Wear OS software.” The news echoes a previous report from The Information detailing Google’s cost-cutting measures affecting Google Assistant and the company’s Google TV software. The information comes from the French blog Multiroom (via Igen), citing discussions from manufacturers. If we’re likely going to see new Google Assistant-powered smart home devices from Google, third-party devices that use Google Assistant could well be going away. After it was reported last month that Amazon may lose $10 billion on Alexa and other devices this year, Google is apparently scaling down its investments in its Google Assistant.
Amazon isn’t the only company to be struggling to make money with its digital assistant.
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